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Primaries
For Primaries, Joico’s spring/summer trend collection, International Artistic Directors Damien Carney and Sue Pemberton did not seek inspiration from the worlds of fashion or celebrity, but from the raw elements in their environments. They discovered an infinite number of primary elements that had never been translated to the medium of hair.
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Since the beginning of time, primary elements have inspired the greatest and most original works of art. Primaries will inspire you as an artist to re-discover the beauty in the world that surrounds you.
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