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Hi:Def
For Hi:Def, Joico’s Fall Trend Collection, International Artistic Directors Damien Carney and Sue Pemberton seek inspiration from artists of the moveable sculpture art and abstract expressionist painters. The mobile haircuts feature adaptability, flexibility and versatility and the coloring concepts highlight a creation of electrifying, graphic to create an extraordinary force of haircolor.
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Inspired by abstract art of the early 20th Century, HI:DEF is the art of hair taken to the highest level of definition. Cuts of varying lengths, combined with electrifying color superimposed and overlapping create unique living haircuts for a new millennium.
