During the 10th Stylist Choice Award of behindthechair.com professional stylists have selected
JOICO® K-Pak Deep-Penetrating Reconstructor as their Favorite Deep or
Restorative Conditioner, for the 10th time in a row!

The official press release accompanied by relevant imagery will follow within the upcoming weeks.

Launched in 2001, the Stylist Choice Awards “is the voice of the salon professional” stated Mary Rector-Gable, founder of behindthechair.com. “No one is more qualified to select the very best in every category than the hair dressers and other salon professionals who work with these beauty products every day of their lives. The members of behindthechair.com vote their minds – they don’t have a list of products to choose from.” The winners of the 10^th Stylist Choice Awards were announced March 28 at the annual Stylist Choice Awards ceremony, hosted by behindthechair.com and held in Chicago.

behindthechair.com is the first and largest site in the world exclusively for licensed beauty professionals. Every month it welcomes more than 500,000 visitors from more than 90 countries. “The New York times” cited behindthechair.com as “the most talked about site in the beauty industry.”

Der 2010 Stylist Choice Arard